Startup Accountants

Expert Startup Accountants for Ambitious UK Businesses

As experienced ACCA and AAT qualified startup accountants in London, GoForma supports founders from day one. We provide full service accounting for UK startups, tech businesses, and early stage limited companies, helping you stay compliant, tax efficient, and ready for growth or investment.

  • Your own dedicated startup accountant with proactive tax planning
  • Free limited company formation or sole trader registration
  • FreeAgent software included to all accounting packages
  • All Companies House and HMRC tax returns and filings handled for you
★ 4.961 Google Reviews
★ 4.8139 Trustpilot reviews
4,000+Free consultations
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Why Choose Our Startup Accounting Services

Complete accounting and tax services built specifically for UK startups, founders and growing limited companies

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Dedicated Startup Accountant

Your own named startup accountant who understands early stage businesses. Speak directly by phone, email or WhatsApp for ongoing advice, tax planning and growth support.

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Complete Startup Tax and Compliance Support

We prepare and file annual accounts, Corporation Tax returns, director Self Assessment, payroll, VAT returns and confirmation statements. Full HMRC and Companies House compliance handled for you.

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Startup Formation and Early Stage Setup

Launching a new venture? We advise on the right business structure, VAT registration and how to structure equity to support growth.

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FreeAgent accounting software included

We include premium access to FreeAgent at no extra cost. You get bank feeds, invoicing, expense tracking, payroll integration and real time tax estimates in one simple dashboard.

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Proactive Tax Planning for High Growth Businesses

We regularly review your profits, funding rounds and growth plans to help you reduce tax legally through salary and dividend planning, R&D claims, allowable expenses and future proof structuring.

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London Registered Office Address

Use our professional London address as your registered office. We provide secure mail handling and scanning, giving your startup a credible UK presence while you work remotely or build your team.

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Specialist Startup Accounting Support

We work with ambitious founders across the UK, providing startup accounting support tailored to your industry, growth stage and funding plans

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First-Time Founders & New Directors

Entrepreneurs launching their first business who need help choosing the right structure, registering with HMRC, and getting set up correctly.

  • Sole traders ready to incorporate
  • First-time limited company directors
  • Side hustles going full-time
  • Husband & wife businesses
  • Recent graduates starting a business
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Tech & Digital Startups

Technology founders building software, apps, or digital platforms who need accounting that understands R&D claims, SaaS metrics, and investor-ready financials.

  • SaaS & software companies
  • App & platform developers
  • AI & data startups
  • Fintech & payments businesses
  • Marketplace & aggregator models
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Funded & Investment-Ready Businesses

Startups raising capital or preparing for investment who need clean financials, forecasting, and SEIS/EIS compliance.

  • Pre-seed & seed-stage companies
  • Startups applying for SEIS/EIS advance assurance
  • Businesses preparing investor pitch financials
  • Grant-funded startups & innovators
  • Crowdfunding & angel-backed businesses
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E-Commerce & Product Businesses

New product-based businesses selling online who need help with stock accounting, VAT registration, and managing early-stage cash flow.

  • Shopify & online store launches
  • Direct-to-consumer brands
  • Subscription & membership businesses
  • Handmade & artisan product startups
  • Import & resale businesses

Service-Based & Consultancy Startups

New service businesses and solo consultancies that need simple, affordable accounting to stay compliant while they focus on winning clients.

  • Marketing & creative agencies
  • Recruitment & staffing startups
  • Coaching & training businesses
  • Cleaning & property services
  • Health & wellness practices
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Franchise & Licence-Based Businesses

Entrepreneurs launching a franchise or licensed business who need accounting support with setup costs, royalty payments, and ongoing compliance.

  • Fast food & restaurant franchises
  • Fitness & gym franchises
  • Cleaning & home service franchises
  • Estate agency & lettings franchises
  • Mobile & van-based franchise operations

Why Choose GoForma as Your UK Startup Accountants

Watch our short overview to learn how we help founders set up correctly, stay compliant with HMRC, plan tax efficiently and build investor ready financials with expert support at every stage

View video transcript

Starting a business and drowning in admin, already?

At GoForma we help startups get started.

We can help register your new company at our professional London business address.

With our London virtual office you can meet clients occasionally, we'll take care of all your company mail when it arrives, and you can also register your company with Google My Business so you can start to advertise and market yourself online.

We have a modern tech stack so you can get started online easily, and also explore a range of offers on banking, insurance, and software.

We will also provide proactive business support around your company structure, expenses, and take home pay.

We provide support for payroll, VAT, and managing multiple directors as your business grows.

Over the last five years, we've provided more than 4,000 free accounting consultations to startup founders like you. Book your free accounting consultation now and speak with one of our startup accountants.

Why GoForma is the Best Startup Accounting Partner

Early stage founders often face a choice between traditional accountancy firms with high fees and slow responses, or low cost online providers that offer little strategic input. Neither model is built for fast moving startups. GoForma is perfect for startups that want a local presence and lower cost digital service

Comparison of GoForma features versus typical high-street accountants and budget online services
FeatureGoFormaHigh street accountantsBudget online services
Dedicated named accountant
FreeAgent software includedVaries
WhatsApp & live chat
Monthly rolling contractUsually annual
Money-back guarantee30 daysVaries
Proactive tax planning
Typical monthly costFrom £79£150 to £300+£50 to £80+

Proof, Not Promises. Trusted by 1,000+ UK Startups

From first time founders to fast growing tech companies, startups across London and the wider UK rely on GoForma for responsive support, clear advice and proactive tax planning

4.9
★★★★★61
reviews
on Google
4.8★★★★★139
reviews
on Trustpilot
★★★★★
GoForma, particularly Jordan Macey from GoForma, have been fantastic from the moment I have been with them. Consistently taking the time to provide the highest standard of advice. They have even continued with their fantastic service when due to financial difficulties I had to pause payment.
Chris J.IT Contractor, LondonOpen new tab icon
★★★★★
Having dealt with GoForma personally I was extremely happy with the pricing and ultimately speed of the services. Definitely will be using them for the next tax year.
DavidIndependent ConsultantOpen new tab icon
★★★★★
I wholeheartedly recommend GoForma.  From initial set up of my company, to helping me with numerous tax related queries, and efficiently and promptly assisting me to meet all my tax reporting deadlines, to finalising the closedown of my Ltd company when I chose to retire, they have been fantastic.
Mark CSmall Business OwnerOpen new tab icon
★★★★★
The whole goforma experience has been amazing. Jawad fitchett has helped me above and beyond and I would definitely recommend him and the company.
Kamal MSelf EmployedOpen new tab icon

Read more reviews on Google and Trustpilot.

Affordable Startup Accounting Packages

Start
Operate
Grow
Monthly price
£79
£119
£139
Discounted monthly price

50% discount for your first 3 months

£39.50
£59.50
£69.50
Limited company registration
Dedicated 1-on-1 accountant
Unlimited bookable accounting support
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
End of year accounts
Corporation tax return
PAYE registration
VAT registration
Quarterly VAT filing
Monthly payroll

Add on: £5/mo per additional employee

1
1
2
Confirmation statement

Add on: £80 once

Self assessment tax returns

Add on: £165 per self assessment

1
2
Registered London business address
Digital mail scanning
Physical mail forwarding
-
Sign up online

Prices quoted exclude VAT

Start
Operate
Monthly price
£39
£69
Discounted monthly price

50% discount for first 3 months

£19.50
£34.50
Sole trader HMRC registration
Dedicated 1-on-1 accountant
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
Self assessment tax returns

Add on: from £165 per self assessment

1
1
Monthly payroll

Add on: £5/mo per additional employee

-
VAT registration
Quarterly VAT filing
Sign up online

Prices quoted exclude VAT

Get free access to hundreds of guides, calculators and advice

  • Banking, insurance and software discounts
  • 20 take home pay and tax calculators
  • Free accounting consultation
  • 25 in depth guides
  • 500 articles and FAQs
Create free account
Self assessment
Crypto tax return
One time price
£195
£275
Dedicated 1-on-1 accountant
Unlimited accounting advice
Personal tax UTR registration
Self assessment tax return
Self assessment review
Crypto capital gains calculation
-
Koinly license - 25,000 transations included
-
Sign up online

Prices quoted exclude VAT

Annual accounts
Company closure
Monthly price
£499
£579
Dedicated 1-on-1 accountant
Unlimited accounting advice
Confirmation statement filing
Annual end of year accounts
Corporation tax return
Self assessment tax return
-
Company closure
-
Sign up online

Prices quoted exclude VAT

Startup Accounting FAQs

Everything you need to know about our hybrid startup accounting service. Can't find the answer?

Contact us
  • Do you help with company formation?

    Yes - we can register your limited company with Companies House for you. We’ll make sure your company is set up correctly from day one, including:

    • Company registration
    • HMRC tax registrations (PAYE, VAT, Corporation Tax if needed)
    • Business bank account referrals and accounting software setup

    Best of all, we’ll explain everything in plain English so you understand your obligations.

  • Can I switch from my current accountant easily?

    Yes - switching is simple and stress-free. We handle the full transition process:

    • We’ll contact your current accountant to request handover information
    • No disruption to your accounting or filings
    • We’ll get you fully onboarded and up to speed in just a few days
    • No awkward conversations, and no extra charges to switch.
  • Which accounting software do you support?

    We work with all major cloud accounting platforms trusted by startups:

    • Xero – ideal for scaling businesses with integrations
    • FreeAgent – great for freelancers and small teams
    • QuickBooks – powerful and easy-to-use

    We’ll help you pick the right tool for your business and provide full setup and support, including bank feeds and app integrations.

  • Is the virtual office address HMRC-compliant?

    Yes — our London virtual office service is fully HMRC- and Companies House-compliant. You can use it as your:

    • Registered office address
    • Director’s service address
    • Business correspondence address

    We scan and forward all mail digitally, giving you a professional presence without the high cost of physical office space.

How to Get Started with Our Startup Accounting Service

At GoForma, we follow a clear, step by step process to help your startup launch correctly, stay compliant and plan tax efficiently from day one

  • Book your free consultation

    Book a 20-minute call with a specialist startup accountant to get advice on company setup, switching accountants, taxes, and more.

  • Quick Online Sign Up

    Select a fixed fee plan that suits your income level and service requirements. Complete onboarding in your dashboard.

  • Seamless Setup

    Our team will handle limited company registration, HMRC registrations and authorisation with your previous accountant (if switching).

  • Software and banking

    Your accounting software is set up for you - with guidance on linking bank accounts, invoicing, and paying yourself.

  • Stay ahead of filing deadlines

    Get proactive deadline reminders and our expert accountants will manage bookkeeping, tax filings, payroll, and statutory submissions.

  • Ongoing expert support

    Once you are onboard, you receive regular advice from experienced professionals who keep your accounts accurate and compliant throughout the year.

Why UK Startup Founders Trust GoForma With Their Accounting

Qualified Accountants You Can Rely On

  • Association of Accounting Technicians employer scheme green logoAAT licensed members
  • ACCA qualified accountantsACCA qualified accountants
  • GoForma FreeAgent accounting software platinum accountantsFreeAgent Platinum Partner
  • Companies House approved formation agent and company secretaryCompanies House formation agent
  • HMRC MTD self employed tax filing readyHMRC MTD ready

Our guarantees

  • 30-day money-back guarantee
  • Monthly rolling contracts
  • Fixed pricing - no hidden fees

Dedicated support

  • Named accountant with 1-on-1 support
  • Multiple contact options - email, phone, WhatsApp
  • Fast response times - same day response

London-based Accountants, Serving the Entire UK

Our team works from our London office, providing accounting services to contractors and small businesses across the United Kingdom. Whether you're in London, Manchester, Edinburgh, or anywhere in the UK, we're here to help.

Our office

GoForma40 Bowling Green LaneLondonEC1R 0NEUnited Kingdom

Serving clients across: London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Bristol, and all UK locations. We work with contractors wherever you're based.

Our Startup Accounting Services

We provide complete accounting support for new UK businesses. Whether you are starting as a sole trader or launching a limited company, we help you set things up properly and stay on top of your tax from day one.

Our services cover setup, compliance, payroll and ongoing tax advice, all delivered by qualified UK accountants who understand current HMRC rules and reporting requirements.

Business Setup and Registration

Getting your business structure right at the start can save time, money and stress later.

Sole trader registration

We register you as sole trader with HMRC and help you understand your tax and National Insurance responsibilities. You will know what to set aside and when payments are due.

Limited company formation

We form your company with Companies House, advise on share structure and register your business for Corporation Tax. We also guide you on director duties and legal responsibilities.

PAYE registration

If you plan to pay yourself a salary or hire staff, we register your business for PAYE and set up payroll properly from the start.

VAT registration

We advise whether you need to register for VAT and which scheme may suit your business. If registration is required, we complete and submit the application for you.

Accounts and Tax Returns

Accurate reporting keeps your business compliant and protects you from penalties.

Self Assessment tax returns

For sole traders and directors, we prepare and file your Self Assessment tax return, calculate what you owe and give clear payment deadlines.

Corporation Tax returns

For limited companies, we prepare your Corporation Tax return based on your accounts and submit it to HMRC on time.

Annual accounts

We prepare statutory accounts that meet UK accounting standards and file them with Companies House where required.

Confirmation statements

We complete and submit your confirmation statement so your company records remain up to date.

VAT returns

If you are VAT registered, we prepare and submit your VAT returns using compatible software and explain your VAT position in plain English.

Payroll and Director Pay

Paying yourself and your team in a tax efficient way makes a real difference.

Employee payroll

We run your payroll, calculate tax and National Insurance, issue payslips and submit reports to HMRC under Real Time Information rules.

Director salary strategy

For limited company directors, we advise on the most tax efficient salary level based on current thresholds and allowances.

Dividend planning

We help you plan dividends correctly, taking into account profits, tax bands and dividend tax rates.

Pension advice

We guide you on workplace pension duties and director pension contributions, helping you plan for the future while making use of available tax relief.

Bookkeeping and Software Setup

Strong systems give you clear numbers and better control over your business.

Cloud accounting software

We set you up on secure cloud based software so you can access your finances anytime and from anywhere.

MTD ready systems

Our software and processes comply with Making Tax Digital rules, helping you meet current and future HMRC requirements.

Expense tracking

We show you how to record expenses properly so you claim what you are entitled to and keep accurate records.

Real time reporting

You can see up to date figures on income, costs and profit, which helps you make informed business decisions.

Ongoing Tax Planning

Good accounting is not just about filing returns. It is about planning ahead.

Tax saving advice

We review your income and expenses throughout the year and suggest practical ways to reduce your tax bill within UK tax law.

Allowances and reliefs

We help you claim available allowances and reliefs, such as trading allowance, capital allowances and other relevant deductions.

R&D tax relief support where applicable

If your company carries out qualifying research and development work, we assess your eligibility and prepare the necessary claim.

Capital allowance advice

We advise on claiming capital allowances on equipment, vehicles and other business assets to reduce taxable profits.


Ready to Work With Startup Accountants Who Put Your Business First?

Starting a business is a big step. The right accountant makes that step smoother, safer and more profitable.

At GoForma, you work with qualified UK startup accountants who understand the challenges new businesses face. Whether you are a sole trader or running a limited company, we give you clear advice, accurate figures and real support from day one.

Your finances matter. Your tax position matters. Getting this right from the start protects your business and builds strong foundations for the future.

Book your free consultation today and speak to a qualified Startup Accountant who will put your business first.