Privacy Policy & Cookies

You can read the Forma Privacy Policy and Cookies policy below.

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Privacy Policy

Forma is the trading name of Ember Nine Ltd (“Forma”, “Forma Accounting”, "We", "Us", "Our") and operates as a private limited company in England and Wales under company number 11871779. Our registered office is 40 Bowling Green Lane, London, United Kingdom, EC1R 0NE.


  • What information do We collect about you?
  • How will We use this information?
  • Marketing
  • Access to your information
  • Cookies
  • Other Websites
  • Changes to Our privacy policy
  • How to contact us

What information do We collect about you?

We collect personal information, such as your name, address, e-mail and contact telephone number when you register with us or place an order for Our services. We also collect information when you voluntarily complete customer surveys, provide feedback or participate in competitions. Website usage information is collected using cookies.

How will We use the information about you?

We will only use this information to process your order, manage your account and, if you agree, to e-mail you about other products and services We think may be of interest to you.

We use information collected from Our Website only to personalise your repeat visits to the Website. Any information about your visits to Our Website that are shared with third parties such as Google are for analytical purposes only and any information shared remains anonymous. Forma will also engage with Trust Pilot in order to measure your customer satisfaction with Our products and services, in this case We only share your e-mail address.

Forma will not share your information for marketing purposes with any companies outside Our group.

In processing each order, your information is shared with either ChargeBee or your credit/debit card providers for credit reference purposes and with fraud prevention agencies but Forma do not have access to, hold nor store any of your payment details. If you have any concerns about payment information, please refer to your provider’s own privacy policy.


We would like to send you information about products and services of Ours that may be of interest to you. If you have consented to receive marketing information, you may of course opt out at a later date.

You have the right at any time to stop us from contacting you, if you no longer wish to be contacted for marketing purposes, please email

Access to your information

You have a right to request a copy of the information that We hold about you. If you would like a copy of this information, please contact us by emailing

We want to ensure that your personal information is accurate and up to date. You may ask us to correct or remove information you may think is inaccurate, you may also ask us to erase your information.

Cookies Policy

When We provide services, We want to make them as easy and useful for you as possible. Where services are delivered on the internet, this will sometimes involves placing small amounts of information on your device, (computer or mobile phone). These include small text files known as cookies. They cannot be used to identify you personally, cannot carry viruses, or install malware. We use cookies to help us improve users experience on this Website and also for the site to determine what device you are viewing the site on in order for the correct most appropriate version to be shown.

This Website uses Google Analytics to help analyse how visitors use this site

Google Analytics uses “cookies”, which are small text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. Note the deliberate emphasis of anonymous, as no personally identifiable information is collected about you unless you explicitly submit that information via a fill-in form on this Website. So if We need personal info from you – for example your email address to sign up to Our newsletter, or to make an online purchase – Forma will ask for it and you will have the option to provide it or not.

The anonymous information generated by Google Analytics cookies about your use of this Website. This information is then processed to compile statistical reports on Website activity for

We use these reports to evaluate aggregate visitor usage so that We can optimise the content, and its marketing, to better meet your future needs.

We do not link, or seek to link, an IP address with the identity of a computer user. In fact, We will not associate any data gathered from this site with any personally identifiable information from any source, unless you explicitly submit that information via a fill-in form. Google will not associate your IP address with any other data held by Google.

In summary, your anonymity is safe. That is Forma commitment to you as a valued reader and potential customer.

How We use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse Web traffic or lets you know when you visit a particular site. Cookies allow Web applications to respond to you as an individual. The Web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify records which pages are being used. This helps us analyse data about Web page traffic as an anonymous aggregate and improve Our Website in order to tailor it to site visitor’s usage. Overall, cookies help us provide you with a better Website, by enabling us to monitor which pages site visitors find most useful and improve upon the other pages. A cookie in no way gives us access to your computer or any personally identifiable information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the Website.

Can a Website user opt out of Google re-marketing cookies?

Yes - Site users can opt out of Google Analytics for Display Advertisers and opt out of customised Google Display Network ads by visiting Google’s Ads Preferences

Ads Preference:

Yes, more details can be found here on this Website.

General Information on Remarketing

  • Need more general information on the practise of re-marketing in the EU and America?
  • Users of the worldwide Web that are based in the UK and the rest of the European Union can visit and users of the worldwide Web based in the US can visit
  • The above Websites are not associated with Forma and We are not responsible for their content.
  • Can a Website user block cookies?
  • Cookies help you to get the most out of Our Websites. However, if you do wish to disable Our cookies then please follow the instructions below.
  • How to enable and disable cookies using your browser

Google Chrome

  • Click the wrench icon on the browser toolbar
  • Select Settings
  • Click Show advanced settings
  • In the Privacy section, click the Content settings button
  • To enable cookies in the Cookies section, pick Allow cookies by default
  • To disable cookies, in the Cookies section, pick Block cookies by default
  • Note there are various levels of cookie enablement and disablement in Chrome. For more information on other cookie settings offered in Chrome, refer to the following page from Google:

Microsoft Internet Explorer

  • Click on Tools at the top of your browser window and select Internet Options
  • In the options window navigate to the Privacy tab
  • To enable cookies: Set the slider to Medium or below
  • To disable cookies: Move the slider to the top to block all cookies
  • Note there are various levels of cookie enablement and disablement in Explorer. For more information on other cookie settings offered in Internet Explorer, refer to the following page from Microsoft:

Mozilla Firefox

  • Click on Tools at the browser menu and select ‘Options’
  • Select the Privacy panel
  • To enable cookies: Check Accept cookies for sites
  • To disable cookies: Uncheck at Accept cookies for sites
  • Note there are various levels of cookie enablement and disablement in Firefox. For more information, refer to the following page from Mozilla: and disabling cookies


  • Click on Setting at the browser menu and select Settings
  • Select Quick Preferences
  • To enable cookies: check Enable Cookies
  • To disable cookies: uncheck Enable Cookies
  • Note there are various levels of cookie enablement and disablement in Opera. For more information on other cookie settings offered in Opera, refer to the following page from Opera Software:

Safari on OSX

  • Click on Safari at the menu bar and select the Preferences option
  • Click on Security
  • To enable cookies: In the Accept cookies section select Only from site you navigate to
  • To disable cookies: In the Accept cookies section select Never
  • Note there are various levels of cookie enablement and disablement in Safari. For more information on other cookie settings offered in Safari, refer to the following page from Apple:

Other Websites

This privacy policy only applies to the Forma Website if there are any links that take you to another site, you should read their own privacy policies.

Changes to Our privacy policy

We keep Our privacy policy up to date and in line with current legislation, as We review the Website We may from time to time update information, which will appear on this page of Our Website.

Policy last updated 04.09.2020