Ecommerce Accountants

Ecommerce Accounting Support for Shopify, Amazon, Ebay, Etsy Sellers

Simplify your business finances with dedicated ecommerce accountant who can provide the key ecommerce accounting support you need to make your business thrive. Get ecommerce accounting software, and tax advice tailored for Amazon, Etsy, Shopify and online sellers.

  • Your own dedicated ecommerce accountant
  • Free business structure review for sole trader vs limited company
  • Xero accounting software and marketplace integrations
  • VAT, HMRC & Companies House filing support
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★ 4.961 Google Reviews
★ 4.8139 Trustpilot reviews
4,000+Free consultations
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Why Choose Our eCommerce Accounting Services

Our specialist eCommerce Accountants support UK online sellers at every stage, from business setup to VAT, tax returns and long term growth planning

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Dedicated eCommerce Accountant

You get your own named eCommerce accountant who understands online selling, marketplace fees, VAT rules and stock movements. Speak to them directly by phone, email or WhatsApp.

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All Your Personal & Company Tax Filing Included

We prepare and file your self assessment, annual accounts, corporation tax return, payroll, VAT returns and confirmation statements.

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Company Registration & eCommerce Setup

We register your limited company and handle the full setup process. We also advise whether a limited company or sole trader structure is more tax efficient based on your expected profits and growth plans.

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Free Accounting Software with Marketplace Integrations

Award-winning accounting software worth £330 a year, included free. We support integrations for platforms like Amazon and Shopify so your sales data flows directly into your accounts.

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Proactive Tax Planning for Online Sellers

We actively look for legal ways to reduce your tax bill through dividends, pensions, and allowances.

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London Virtual Office Service

If you want a central London address for your eCommerce business, we provide a virtual office service in Farringdon. We receive and scan your post, and you can book meeting rooms when needed.

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Who Our eCommerce Accountants Support

Our specialist eCommerce Accountants support online sellers across marketplaces, dropshipping models, subscription brands and international trading businesses.

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Marketplace & Platform Sellers

Sellers trading through established marketplaces who need help with multi-channel revenue tracking, VAT obligations, and platform fee accounting.

  • Amazon FBA & FBM sellers
  • eBay & eBay Shop sellers
  • Etsy & handmade marketplace sellers
  • OnBuy & Fruugo sellers
  • Multi-platform sellers
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DTC & Own-Website Brands

Brands selling directly through their own online store who need accounting that understands inventory, shipping costs, and marketing spend.

  • Shopify & WooCommerce stores
  • Squarespace & Wix Commerce sellers
  • Fashion & clothing brands
  • Health, beauty & skincare brands
  • Food & drink DTC brands
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Subscription & Membership Businesses

Ecommerce businesses with recurring revenue models who need help with deferred income, churn tracking, and cash flow forecasting.

  • Subscription box businesses
  • Membership & replenishment models
  • Digital subscription products
  • Coffee, food & drink subscriptions
  • Pet, beauty & lifestyle boxes
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Dropshippers & Resellers

Ecommerce businesses sourcing from suppliers or wholesalers who need clarity on margin tracking, overseas supplier payments, and import VAT.

  • Dropshipping via AliExpress & CJ
  • Wholesale & bulk resellers
  • Retail arbitrage sellers
  • Print-on-demand businesses
  • White label & private label brands
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Cross-Border & International Sellers

UK ecommerce businesses selling internationally who need specialist guidance on overseas VAT, customs duties, and multi-currency accounting.

  • EU sellers managing OSS VAT
  • US marketplace sellers
  • Businesses using overseas fulfilment centres
  • Import-heavy product businesses
  • Multi-currency payment processing
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Digital Product Sellers & Creators

Online businesses selling digital goods, courses, or downloads who need accounting tailored to high-margin, low-overhead models.

  • Online course & e-learning creators
  • Digital template & asset sellers
  • Software & plugin developers
  • Stock photography & media sellers
  • Ebook & digital download businesses
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How Our eCommerce Accountants Support UK Online Sellers

Watch our short one minute video explaining how we help Amazon, eBay, Shopify and multi channel businesses manage VAT, tax returns, bookkeeping and company compliance

View video transcript

Are you selling online but struggling with the accounting complexity?

E-commerce accounting doesn't have to be complicated.

Here's how we make it simple for online sellers like you.

Your dedicated online e-commerce accountant understands your business.

Get help automatically importing all of your transactions across all of your platforms.

Get multi-channel reconciliations across all major platforms like Amazon, eBay, Shopify, and more.

We'll  help with your VAT handling for UK and international sales.

We provide a range of proactive notifications and support through WhatsApp, live chat, email, and phone.

We can help you take care of all your business and personal tax filing in one place.

We've provided more than 4,000 free accounting consultations, so book your free consultation with one of our e-commerce accountants now.

Schedule a call
Instant Quote

Why Choose GoForma as Your eCommerce Accountants?

Unlike budget platforms, we do not offer generic support. Unlike many high street firms, we provide digital tools and flexible contracts suited to online sellers

Comparison of GoForma features versus typical high-street accountants and budget online services
FeatureGoFormaHigh street accountantsBudget online services
Dedicated named accountant✓✓✗
FreeAgent software included✓✗Varies
WhatsApp & live chat✓✗✗
Monthly rolling contract✓Usually annual✓
Money-back guarantee30 days✗Varies
Proactive tax planning✓✓✗
Typical monthly costFrom £79£150 to £300+£50 to £80+

Trusted by 1,000+ eCommerce Businesses & UK Online Sellers

We support over 1,000 eCommerce businesses, Amazon sellers and online brands across London and the UK

4.9
★★★★★61
reviews
on Google
4.8★★★★★139
reviews
on Trustpilot
★★★★★
GoForma, particularly Jordan Macey from GoForma, have been fantastic from the moment I have been with them. Consistently taking the time to provide the highest standard of advice. They have even continued with their fantastic service when due to financial difficulties I had to pause payment.
Chris J.IT Contractor, LondonOpen new tab icon
★★★★★
Having dealt with GoForma personally I was extremely happy with the pricing and ultimately speed of the services. Definitely will be using them for the next tax year.
DavidIndependent ConsultantOpen new tab icon
★★★★★
I wholeheartedly recommend GoForma.  From initial set up of my company, to helping me with numerous tax related queries, and efficiently and promptly assisting me to meet all my tax reporting deadlines, to finalising the closedown of my Ltd company when I chose to retire, they have been fantastic.
Mark CSmall Business OwnerOpen new tab icon
★★★★★
The whole goforma experience has been amazing. Jawad fitchett has helped me above and beyond and I would definitely recommend him and the company.
Kamal MSelf EmployedOpen new tab icon

Read more reviews on Google and Trustpilot.

Affordable eCommerce Accounting Packages

Limited company
Sole trader
Personal tax
Filing
Start
Operate
Grow
Monthly price
£79
£119
£139
Discounted monthly price

50% discount for your first 3 months

£39.50
£59.50
£69.50
Limited company registration
Dedicated 1-on-1 accountant
Unlimited bookable accounting support
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
End of year accounts
Corporation tax return
PAYE registration
VAT registration
Quarterly VAT filing
Monthly payroll

Add on: £5/mo per additional employee

1
1
2
Confirmation statement

Add on: £80 once

Self assessment tax returns

Add on: £165 per self assessment

1
2
Registered London business address
Digital mail scanning
Physical mail forwarding
-
Sign up online
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Prices quoted exclude VAT

Start
Operate
Monthly price
£39
£69
Discounted monthly price

50% discount for first 3 months

£19.50
£34.50
Sole trader HMRC registration
Dedicated 1-on-1 accountant
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
Self assessment tax returns

Add on: from £165 per self assessment

1
1
Monthly payroll

Add on: £5/mo per additional employee

-
VAT registration
Quarterly VAT filing
Sign up online
Sign up
Sign up

Prices quoted exclude VAT

Get free access to hundreds of guides, calculators and advice

  • Banking, insurance and software discounts
  • 20 take home pay and tax calculators
  • Free accounting consultation
  • 25 in depth guides
  • 500 articles and FAQs
Create free account
Self assessment
Crypto tax return
One time price
£195
£275
Dedicated 1-on-1 accountant
Unlimited accounting advice
Personal tax UTR registration
Self assessment tax return
Self assessment review
Crypto capital gains calculation
-
Koinly license - 25,000 transations included
-
Sign up online
Sign up
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Prices quoted exclude VAT

Annual accounts
Company closure
Monthly price
£499
£579
Dedicated 1-on-1 accountant
Unlimited accounting advice
Confirmation statement filing
Annual end of year accounts
Corporation tax return
Self assessment tax return
-
Company closure
-
Sign up online
Sign up
Sign up

Prices quoted exclude VAT

Ecommerce Accounting FAQs

Everything you need to know about ecommerce accounting service. Can't find the answer?

Contact us

  • Whats the best company structure for an ecommerce business?

    Yes - we can register your limited company with Companies House for you. We’ll make sure your company is set up correctly from day one, including:

    • Company registration
    • HMRC tax registrations (PAYE, VAT, Corporation Tax if needed)
    • Business bank account referrals and accounting software setup

    Best of all, we’ll explain everything in plain English so you understand your obligations.

  • Do I need accounting software like FreeAgent or Xero?

    Yes - using cloud accounting software makes ecommerce bookkeeping faster, easier, and HMRC-compliant. We include FreeAgent with our plans, and also support Xero and QuickBooks, depending on your preference.

  • Can you help with Shopify and Amazon accounting?

    Absolutely. We specialise in ecommerce platforms like Shopify, Amazon, Etsy, and eBay. We’ll help connect your sales channels with your accounting software and make sure everything stays synced and accurate.

  • Do I get a dedicated ecommerce accountant?

    Yes - every client is paired with a dedicated ecommerce accountant who understands your business and platform. You can book time, send messages via WhatsApp, or hop on a call whenever needed.

How to Get Started with Our eCommerce Accounting Services

Our eCommerce Accountants make the process simple, fast and fully compliant

  • Book your free consultation

    Book a 20-minute call with a specialist startup accountant to get advice on company setup, switching accountants, taxes, and more.

  • Quick Online Sign Up

    Select a fixed fee plan that suits your income level and service requirements. Complete onboarding in your dashboard.

  • Seamless Setup

    Our team will handle limited company registration, HMRC registrations and authorisation with your previous accountant (if switching).

  • Software and banking

    Your accounting software is set up for you - with guidance on linking bank accounts, invoicing, and paying yourself.

  • Stay ahead of filing deadlines

    Get proactive deadline reminders and our expert accountants will manage bookkeeping, tax filings, payroll, and statutory submissions.

  • Ongoing expert support

    Once you are onboard, you receive regular advice from experienced professionals who keep your accounts accurate and compliant throughout the year.

Schedule a call
Instant Quote

Why eCommerce Businesses Trust GoForma

Qualified Accountants You Can Rely On

  • Association of Accounting Technicians employer scheme green logoAAT licensed members
  • ACCA qualified accountantsACCA qualified accountants
  • GoForma FreeAgent accounting software platinum accountantsFreeAgent Platinum Partner
  • Companies House approved formation agent and company secretaryCompanies House formation agent
  • HMRC MTD self employed tax filing readyHMRC MTD ready

Our guarantees

  • 30-day money-back guarantee
  • Monthly rolling contracts
  • Fixed pricing - no hidden fees

Dedicated support

  • Named accountant with 1-on-1 support
  • Multiple contact options - email, phone, WhatsApp
  • Fast response times - same day response

Meet Our ACCA and AAT Qualified Accountants

Jordan Macey MAAT qualified GoForma contractor accountantJordan MaceyMAATKabir Shabir ACCA and AAT Limited Company AccountantKabir ShabirACCA, AATJawad Fitchett GoForma AAT qualified crypto and self employed accountantJawad FitchettAATNoor Fiaz qualified AAT accountantNoor FiazACCA, AAT

London-based Accountants, Serving the Entire UK

Our team works from our London office, providing accounting services to contractors and small businesses across the United Kingdom. Whether you're in London, Manchester, Edinburgh, or anywhere in the UK, we're here to help.

Contact Us

Our office

GoForma40 Bowling Green LaneLondonEC1R 0NEUnited Kingdom
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Serving clients across: London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Bristol, and all UK locations. We work with contractors wherever you're based.