GoForma supports UK ecommerce businesses selling on Amazon, Shopify, eBay, and Etsy with specialist accounting: VAT compliance, MTD, multi-channel bookkeeping, and corporation tax. Our qualified accountants understand the complexity of online retail.
Trusted by UK contractors, freelancers and limited-company directors since 2020.
From single-contract IT consultants to growing limited-company directors — pick the situation that fits and you'll get a qualified accountants for ecommerce who actually knows it inside out.
What we cover
Sellers using Amazon FBA with multi-country warehouses, marketplace-collected VAT, and FBA fee complexity that generalist accountants miss.
Sellers using Amazon FBA with multi-country warehouses, marketplace-collected VAT, and FBA fee complexity that generalist accountants miss.
What we cover
Independent ecommerce brands selling primarily through their own Shopify or WooCommerce storefront.
Independent ecommerce brands selling primarily through their own Shopify or WooCommerce storefront.
What we cover
Etsy and other marketplace sellers in the 10k-100k range who need either Self Assessment support or a sole-trader-to-Ltd decision.
Etsy and other marketplace sellers in the 10k-100k range who need either Self Assessment support or a sole-trader-to-Ltd decision.
What we cover
Sellers using TikTok Shop, Instagram Shopping and other social commerce channels - typically high-growth with rapidly escalating VAT obligations.
Sellers using TikTok Shop, Instagram Shopping and other social commerce channels - typically high-growth with rapidly escalating VAT obligations.
What we cover
Subscription-commerce brands with recurring billing and inventory pre-purchasing - both of which need careful revenue recognition and cashflow forecasting.
Subscription-commerce brands with recurring billing and inventory pre-purchasing - both of which need careful revenue recognition and cashflow forecasting.
What we cover
UK ecommerce businesses selling cross-border into the EU, USA or rest of world.
UK ecommerce businesses selling cross-border into the EU, USA or rest of world.
Not just the filings — the dedicated accountant, the contract guidance, the software, and the structure that makes accountants for ecommerce actually work for you.
We work with UK e-commerce businesses every day — Shopify stores, Amazon FBA sellers, Etsy and eBay sellers, multi-channel D2C brands. Your dedicated accountant knows the platform reports inside out (Amazon settlements, Shopify Payments, Stripe payouts) and reconciles them properly to your bank, not approximately.
Selling to the EU? We register you for OSS, file the quarterly OSS return, and handle IOSS for low-value parcels. Selling to the US, Australia or Canada? We map the local tax exposure and the marketplace VAT obligations Amazon / Shopify already collect on your behalf, so you only pay what you actually owe.
E-commerce P&Ls live or die on cost of goods sold. We reconcile your inventory, landed cost, fulfilment fees, ad spend (Meta / Google / Amazon Ads) and merchant fees every month — so the gross margin number on your dashboard is the real one, not a wishful one. Suddenly you can spot which SKUs are funding the brand and which ones are bleeding it.
We set up A2X or Link My Books to import platform settlements cleanly into FreeAgent or Xero — split between sales, fees, refunds, advertising and VAT. No more "Stripe payout £4,267" sat as one line in your books. You get an actual P&L by channel.
Most ecommerce brands above £30–40k profit/year are better off in a limited company — for tax, for liability, and for an eventual sale. We incorporate, structure share classes if you have co-founders, and set up directors' pay to be tax-efficient against fluctuating profits.
Talking to a brand aggregator, raising a SEIS / EIS round, lining up a Shopify Capital advance? We prepare the financials, due diligence pack and forward forecast that an external party can actually trust — and do it ahead of time so you're not scrambling the week the deal lands.
Answer a few quick questions and we'll match you to the right package — with a price tailored to your business. Takes about 60 seconds.
| Feature | GoForma | High street accountants | Cheap online services |
|---|---|---|---|
| A2X / Link My Books setup included | Yes | Extra fee | No |
| Multi-channel revenue reconciliation | Yes | Manual / monthly | Generic Xero |
| EU OSS and IOSS handling | Yes | Outsourced | No |
| Profit-by-SKU monthly reporting | Yes | Quarterly P&L only | No |
| Inventory valuation across FBA + 3PL | Yes | Year-end estimate | No |
| Dedicated named accountant | Yes | Yes | No |
| Monthly rolling contract | Yes | Annual | Annual |
| Money-back guarantee | 30 days | No | Varies |
From a 20-minute call to a fully-integrated ecommerce accounting setup. Most engagements are live within 7-10 working days.
A 20-minute call with a specialist ecommerce accountant to walk through your channels, volumes, and pain points.
Choose a fixed-fee package, complete ID/AML checks, and authorise us as your HMRC agent.
We set up A2X or Link My Books for Amazon and Shopify, connect bank feeds, and pull your existing transaction history.
Register for VAT if required, decide on the Flat Rate Scheme, and set up EU OSS / IOSS where you sell cross-border.
From month two onwards you receive monthly profit-by-SKU and profit-by-channel reports plus a forward cashflow forecast.
Direct access to your accountant via phone, email, WhatsApp, or live chat - plus all annual filings handled.
Real reviews from real GoForma clients. Names match those on our verified Google profile.
OSS, IOSS, Shopify Payments, Amazon settlements — they actually understand it. We were two months from missing the EU OSS threshold and they got us registered in time.
Wired up A2X to import Amazon settlements cleanly into FreeAgent — sales / fees / refunds / VAT all split correctly. I finally have a real P&L by channel rather than 'Stripe payout £4,267' in one line.
Reconciled my stock and COGS for the first time and the gross-margin number came out very different from what I'd been assuming. Cancelled two SKUs that were losing money. Genuinely saved the brand.
When I started talking to a brand aggregator they prepped the financials and forecast in advance — by the time the LOI landed, our diligence pack was already clean. Made the deal.
Read all 65 verified reviews on Google.
Selling on Amazon, Shopify, or eBay? Our ecommerce specialists understand the unique accounting challenges of online retail and help you maximize profitability.
Your accounting matters too much to be handed off to an offshore team you'll never meet. Every GoForma client gets a named, UK-qualified accountant, with a London office and a phone number that picks up.
UK off-payroll working rules. They decide whether a contractor working through a limited company is genuinely in business or is a 'disguised employee' for tax purposes.
Read the official HMRC / gov.uk guidanceThe tax a UK limited company pays on its taxable profits — currently between 19% and 25% of profit depending on profit level. Filed annually via a CT600 return.
Read the official HMRC / gov.uk guidanceThe annual personal tax return that a limited-company director files for their own income — typically dividends, salary and other personal income. Deadline: 31 January.
Read the official HMRC / gov.uk guidanceHMRC's programme that requires VAT-registered and self-employed taxpayers to keep digital records and file via approved software like FreeAgent.
Read the official HMRC / gov.uk guidanceAn annual filing to Companies House confirming the company's directors, shareholders and registered office. Separate from CT and SA — but every limited company has to file one.
Read the official HMRC / gov.uk guidanceA set of HMRC rules for the construction sector where contractors deduct money from subcontractor payments at source and pass it to HMRC as advance tax.
Read the official HMRC / gov.uk guidance
