GoForma supports UK ecommerce businesses selling on Amazon, Shopify, eBay, and Etsy with VAT returns, Making Tax Digital, year-end accounts and Corporation Tax. Our accountants are ACCA and AAT qualified.
Trusted by UK contractors, freelancers and limited-company directors since 2020.
Pick the situation closest to yours to see what your accountant handles. Every client works with an ACCA or AAT qualified accountant.
What we cover
Sellers using Amazon FBA with multi-country warehouses, marketplace-collected VAT, and FBA fees to account for.
Sellers using Amazon FBA with multi-country warehouses, marketplace-collected VAT, and FBA fees to account for.
What we cover
Independent ecommerce brands selling primarily through their own Shopify or WooCommerce storefront.
Independent ecommerce brands selling primarily through their own Shopify or WooCommerce storefront.
What we cover
Etsy and other marketplace sellers in the 10k-100k range who need either Self Assessment support or a sole-trader-to-Ltd decision.
Etsy and other marketplace sellers in the 10k-100k range who need either Self Assessment support or a sole-trader-to-Ltd decision.
What we cover
Sellers using TikTok Shop, Instagram Shopping and other social commerce channels, where fast growth can take turnover past the £90,000 VAT threshold quickly.
Sellers using TikTok Shop, Instagram Shopping and other social commerce channels, where fast growth can take turnover past the £90,000 VAT threshold quickly.
What we cover
Subscription-commerce brands with recurring billing and inventory pre-purchasing, both of which affect revenue recognition and cashflow.
Subscription-commerce brands with recurring billing and inventory pre-purchasing, both of which affect revenue recognition and cashflow.
What we cover
UK ecommerce businesses selling cross-border into the EU, USA or rest of world.
UK ecommerce businesses selling cross-border into the EU, USA or rest of world.
Not just the filings: the dedicated accountant, the contract guidance, the software, and the structure that makes accountants for ecommerce actually work for you.
Shopify stores, Amazon FBA sellers, Etsy and eBay sellers and multi-channel brands all get payouts that net off fees, refunds and reserves, so platform reports rarely match the bank at first glance. Your dedicated accountant helps make sure sales and fees are recorded in full, not as single net lines.
Selling to EU customers from Great Britain changes the VAT picture: low-value parcels may fall under IOSS, and some sales need VAT registration in an EU country. Marketplaces such as Amazon and eBay also account for VAT on some sales on your behalf. Your accountant helps you work out which rules apply, so you only account for the VAT you owe.
E-commerce profit depends on cost of goods sold. Inventory, landed cost, fulfilment fees, ad spend and merchant fees all need recording properly, so the gross margin in your books is the real one, not a wishful one. That is how you spot which products are funding the brand and which are costing it.
Settlement tools such as A2X and Link My Books split platform payouts into sales, fees, refunds, advertising and VAT, so a payout is not sat as one line in your books and you can see profit by channel. Your accountant can tell you whether one fits your setup.
On 2026/27 rates, a company that pays out all its profit leaves you with less than a sole trader would keep, so tax alone is rarely the reason to incorporate. A limited company can still suit a growing brand: it limits your personal liability, lets you keep profit in the business to fund stock, time dividends and pay employer pension contributions. Your accountant compares both on your figures.
Talking to a brand aggregator, a lender or an investor? They will want up-to-date books and filed accounts. Keeping your records current in FreeAgent and your year-end accounts filed on time means the figures are ready before anyone asks.
Answer a few quick questions and we'll match you to the right package, with a price tailored to your business. Takes about 60 seconds.
| Feature | GoForma |
|---|---|
| ACCA or AAT qualified accountants | ✓ |
| Packages from | £22 a month (sole traders), £28 a month (limited companies) |
| Dedicated personal accountant | Start packages and above |
| FreeAgent software (worth £360 a year) | Every package |
| WhatsApp support | Start packages and above |
| Rolling monthly, cancel anytime | ✓ |
| Money-back guarantee | 30 days |
| VAT returns | Start Sole Trader + VAT or Operate Bundle |
From a free consultation to your accounts set up in FreeAgent.
A free call with an accountant to walk through your channels, volumes and questions.
Choose a fixed-fee package, complete ID/AML checks, and authorise us as your HMRC agent.
Connect your bank feeds to FreeAgent and bring in your existing transaction history.
Register for VAT if you need to and agree the right VAT scheme with your accountant.
Filing reminders before each deadline, with your accountant preparing the returns in your package.
Access to your accountant by phone, email or WhatsApp, with the annual filings in your package handled.
Quoted word for word from our Google reviews, under the names Google shows.
Kabir was a pleasure to deal with, he took on the filing for my company on short notice and was prompt with responding to any questions i had. I will use again!
I recently signed up with GoForma and have been really impressed with the experience so far.
Brilliant work and timely responses. Always very helpful and very understanding. A fantastic group to work with.
I've been working with GoForma for close to 3 years now, and literally haven't had a single complaint, not even one.
Read all 72 reviews on Google.
Selling on Amazon, Shopify, or eBay? Our ACCA and AAT qualified accountants handle the VAT returns, year-end accounts and tax returns that online sellers need.
Guides
VAT on online sales, selling abroad, software and the numbers that matter for an online shop.
Your accounting matters too much to be handed off to an offshore team you'll never meet. Every GoForma client gets a named, UK-qualified accountant, with a London office and a phone number that picks up.
UK off-payroll working rules. They decide whether a contractor working through a limited company is genuinely in business or is a 'disguised employee' for tax purposes.
Read the official HMRC / gov.uk guidanceThe tax a UK limited company pays on its taxable profits, currently between 19% and 25% of profit depending on profit level. Filed annually via a CT600 return.
Read the official HMRC / gov.uk guidanceThe annual personal tax return that a limited-company director files for their own income, typically dividends, salary and other personal income. Deadline: 31 January.
Read the official HMRC / gov.uk guidanceHMRC's programme that requires VAT-registered and self-employed taxpayers to keep digital records and file via approved software like FreeAgent.
Read the official HMRC / gov.uk guidanceAn annual filing to Companies House confirming the company's directors, shareholders and registered office. Separate from CT and SA, but every limited company has to file one.
Read the official HMRC / gov.uk guidanceA set of HMRC rules for the construction sector where contractors deduct money from subcontractor payments at source and pass it to HMRC as advance tax.
Read the official HMRC / gov.uk guidance
