Startup Accountants UK

Expert UK Accounting for Ambitious UK Businesses

As experienced ACCA and AAT qualified accountants for startups, GoForma supports founders from day one. We provide full service accounting for UK startups, tech businesses, and early stage limited companies, helping you stay compliant, tax efficient, and ready for growth or investment.

  • Your own dedicated startup accountant with proactive tax planning
  • Free limited company formation or sole trader registration
  • FreeAgent software included to all accounting packages
  • All Companies House and HMRC tax returns and filings included
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Why Choose Our Startup Accounting Services

Complete accounting and tax services built specifically for UK startups, founders and growing limited companies

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Dedicated Startup Accountant

Your own named startup accountant who understands early stage businesses. Speak directly by phone, email or WhatsApp for ongoing advice, tax planning and growth support.

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Complete Startup Tax and Compliance Support

We prepare and file annual accounts, Corporation Tax returns, director Self Assessment, payroll, VAT returns and confirmation statements. Full HMRC and Companies House compliance handled for you.

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Startup Formation and Early Stage Setup

Launching a new venture? We advise on the right business structure, VAT registration and how to structure equity to support growth.

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FreeAgent accounting software included

We include premium access to FreeAgent at no extra cost. You get bank feeds, invoicing, expense tracking, payroll integration and real time tax estimates in one simple dashboard.

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Proactive Tax Planning for High Growth Businesses

We regularly review your profits, funding rounds and growth plans to help you reduce tax legally through salary and dividend planning, R&D claims, allowable expenses and future proof structuring.

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London Registered Office Address

Use our professional London address as your registered office. We provide secure mail handling and scanning, giving your startup a credible UK presence while you work remotely or build your team.

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Startup Accounting for Every Type of Business

We work with ambitious founders across the UK, providing startup accounting support tailored to your industry, growth stage, and funding plans.

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First-Time Founders & New Directors

Entrepreneurs launching their first business who need help choosing the right structure, registering with HMRC, and getting set up correctly.

  • Sole traders ready to incorporate
  • First-time limited company directors
  • Side hustles going full-time
  • Husband & wife businesses
  • Recent graduates starting a business
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Tech & Digital Startups

Technology founders building software, apps, or digital platforms who need accounting that understands R&D claims, SaaS metrics, and investor-ready financials.

  • SaaS & software companies
  • App & platform developers
  • AI & data startups
  • Fintech & payments businesses
  • Marketplace & aggregator models
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Funded & Investment-Ready Businesses

Startups raising capital or preparing for investment who need clean financials, forecasting, and SEIS/EIS compliance.

  • Pre-seed & seed-stage companies
  • Startups applying for SEIS/EIS advance assurance
  • Businesses preparing investor pitch financials
  • Grant-funded startups & innovators
  • Crowdfunding & angel-backed businesses
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E-Commerce & Product Businesses

New product-based businesses selling online who need help with stock accounting, VAT registration, and managing early-stage cash flow.

  • Shopify & online store launches
  • Direct-to-consumer brands
  • Subscription & membership businesses
  • Handmade & artisan product startups
  • Import & resale businesses

Service-Based & Consultancy Startups

New service businesses and solo consultancies that need simple, affordable accounting to stay compliant while they focus on winning clients.

  • Marketing & creative agencies
  • Recruitment & staffing startups
  • Coaching & training businesses
  • Cleaning & property services
  • Health & wellness practices
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Franchise & Licence-Based Businesses

Entrepreneurs launching a franchise or licensed business who need accounting support with setup costs, royalty payments, and ongoing compliance.

  • Fast food & restaurant franchises
  • Fitness & gym franchises
  • Cleaning & home service franchises
  • Estate agency & lettings franchises
  • Mobile & van-based franchise operations

Why Choose GoForma as Your UK Startup Accountants

Watch our short overview to learn how we help founders set up correctly, stay compliant with HMRC, plan tax efficiently and build investor ready financials with expert support at every stage

View video transcript

Starting a business and drowning in admin, already?

At GoForma we help startups get started.

We can help register your new company at our professional London business address.

With our London virtual office you can meet clients occasionally, we'll take care of all your company mail when it arrives, and you can also register your company with Google My Business so you can start to advertise and market yourself online.

We have a modern tech stack so you can get started online easily, and also explore a range of offers on banking, insurance, and software.

We will also provide proactive business support around your company structure, expenses, and take home pay.

We provide support for payroll, VAT, and managing multiple directors as your business grows.

Over the last five years, we've provided more than 4,000 free accounting consultations to startup founders like you. Book your free accounting consultation now and speak with one of our startup accountants.

How GoForma Compares to Other Startup Accountants

Early stage founders often face a choice between traditional accountancy firms with high fees and slow responses, or low cost online providers that offer little strategic input. Neither model is built for fast moving startups. GoForma is perfect for startups that want a local presence and lower cost digital service

Comparison of GoForma features versus typical high-street accountants and budget online services
FeatureGoFormaHigh street accountantsBudget online services
Dedicated named accountant
FreeAgent software includedVaries
WhatsApp & live chat
Monthly rolling contractUsually annual
Money-back guarantee30 daysVaries
Proactive tax planning
Typical monthly costFrom £79£150 to £300+£50 to £80+

Proof, Not Promises. Trusted by Startup Founders Accross UK

From first time founders to fast growing tech companies, startups across London and the wider UK rely on GoForma for responsive support, clear advice and proactive tax planning

4.9
★★★★★61
reviews
on Google
4.8★★★★★139
reviews
on Trustpilot
★★★★★
GoForma, particularly Jordan Macey from GoForma, have been fantastic from the moment I have been with them. Consistently taking the time to provide the highest standard of advice. They have even continued with their fantastic service when due to financial difficulties I had to pause payment.
Chris J.IT Contractor, LondonOpen new tab icon
★★★★★
Having dealt with GoForma personally I was extremely happy with the pricing and ultimately speed of the services. Definitely will be using them for the next tax year.
DavidIndependent ConsultantOpen new tab icon
★★★★★
I wholeheartedly recommend GoForma.  From initial set up of my company, to helping me with numerous tax related queries, and efficiently and promptly assisting me to meet all my tax reporting deadlines, to finalising the closedown of my Ltd company when I chose to retire, they have been fantastic.
Mark CSmall Business OwnerOpen new tab icon
★★★★★
The whole goforma experience has been amazing. Jawad fitchett has helped me above and beyond and I would definitely recommend him and the company.
Kamal MSelf EmployedOpen new tab icon

Read more reviews on Google and Trustpilot.

Affordable Startup Accounting Packages

Start
Operate
Grow
Monthly price
£79
£119
£139
Discounted monthly price

50% discount for your first 3 months

£39.50
£59.50
£69.50
Limited company registration
Dedicated 1-on-1 accountant
Unlimited bookable accounting support
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
End of year accounts
Corporation tax return
PAYE registration
VAT registration
Quarterly VAT filing
Monthly payroll

Add on: £5/mo per additional employee

1
1
2
Confirmation statement

Add on: £80 once

Self assessment tax returns

Add on: £165 per self assessment

1
2
Registered London business address
Digital mail scanning
Physical mail forwarding
-
Sign up online

Prices quoted exclude VAT

Start
Operate
Monthly price
£39
£69
Discounted monthly price

50% discount for first 3 months

£19.50
£34.50
Sole trader HMRC registration
Dedicated 1-on-1 accountant
FreeAgent accounting software
Mobile accounting app
Unlimited invoices
Automatically import bank transactions
Self assessment tax returns

Add on: from £165 per self assessment

1
1
Monthly payroll

Add on: £5/mo per additional employee

-
VAT registration
Quarterly VAT filing
Sign up online

Prices quoted exclude VAT

Get free access to hundreds of guides, calculators and advice

  • Banking, insurance and software discounts
  • 20 take home pay and tax calculators
  • Free accounting consultation
  • 25 in depth guides
  • 500 articles and FAQs
Create free account
Self assessment
Crypto tax return
One time price
£195
£275
Dedicated 1-on-1 accountant
Unlimited accounting advice
Personal tax UTR registration
Self assessment tax return
Self assessment review
Crypto capital gains calculation
-
Koinly license - 25,000 transations included
-
Sign up online

Prices quoted exclude VAT

Annual accounts
Company closure
Monthly price
£499
£579
Dedicated 1-on-1 accountant
Unlimited accounting advice
Confirmation statement filing
Annual end of year accounts
Corporation tax return
Self assessment tax return
-
Company closure
-
Sign up online

Prices quoted exclude VAT

Startup Accounting FAQs

Everything you need to know about our startup accountant service in the UK.

How to Get Started with Our Startup Accounting Service

At GoForma, we follow a clear, step by step process to help your startup launch correctly, stay compliant and plan tax efficiently from day one

  • Book your free consultation

    Book a 20-minute call with a specialist startup accountant to get advice on company setup, switching accountants, taxes, and more.

  • Quick Online Sign Up

    Select a fixed fee plan that suits your income level and service requirements. Complete onboarding in your dashboard.

  • Seamless Setup

    Our team will handle limited company registration, HMRC registrations and authorisation with your previous accountant (if switching).

  • Software and banking

    Your accounting software is set up for you - with guidance on linking bank accounts, invoicing, and paying yourself.

  • Stay ahead of filing deadlines

    Get proactive deadline reminders and our expert accountants will manage bookkeeping, tax filings, payroll, and statutory submissions.

  • Ongoing expert support

    Once you are onboard, you receive regular advice from experienced professionals who keep your accounts accurate and compliant throughout the year.

Why UK Startup Founders Trust GoForma With Their Accounting

Qualified Accountants You Can Rely On

  • Association of Accounting Technicians employer scheme green logoAAT licensed members
  • ACCA qualified accountantsACCA qualified accountants
  • GoForma FreeAgent accounting software platinum accountantsFreeAgent Platinum Partner
  • Companies House approved formation agent and company secretaryCompanies House formation agent
  • HMRC MTD self employed tax filing readyHMRC MTD ready

Our guarantees

  • 30-day money-back guarantee
  • Monthly rolling contracts
  • Fixed pricing - no hidden fees

Dedicated support

  • Named accountant with 1-on-1 support
  • Multiple contact options - email, phone, WhatsApp
  • Fast response times - same day response

London-based Accountants, Serving the Entire UK

Our team works from our London office, providing accounting services to contractors and small businesses across the United Kingdom. Whether you're in London, Manchester, Edinburgh, or anywhere in the UK, we're here to help.

Our office

GoForma40 Bowling Green LaneLondonEC1R 0NEUnited Kingdom

Serving clients across: London, Manchester, Birmingham, Leeds, Edinburgh, Glasgow, Bristol, and all UK locations. We work with contractors wherever you're based.

What is a Startup Accountant?

A startup accountant specialises in helping new and early-stage businesses manage their UK financial and tax responsibilities. Unlike a general accountant, they understand the challenges founders face, including limited cash flow, fast growth, fundraising, and the need to make the right decisions from the start.

Startup accountants also work differently from traditional high street firms. They use digital tools and cloud accounting software, offer flexible pricing for early-stage businesses, and give proactive advice throughout the year, not just at year end.

What Does a Startup Accountant Do?

A startup accountant helps new UK businesses get set up correctly, stay compliant with HMRC, and plan their taxes efficiently from day one. At GoForma, our ACCA and AAT qualified startup accountants give you one dedicated expert who knows early-stage businesses inside out.

Here is what a startup accountant handles for you:

  1. Company formation — registering your limited company or sole trader business with Companies House and HMRC
  2. PAYE, VAT and Corporation Tax registrations
  3. Filing of Annual accounts and tax returns
  4. Director salary and dividend planning
  5. R&D tax credits
  6. SEIS and EIS compliance s
  7. Bookkeeping and FreeAgent software

Our startup accounting packages start from £79 per month on a rolling monthly contract, with no tie-ins and a 30-day money-back guarantee.

Complete Startup Accounting Services

GoForma provides a complete accounting service for UK startups, supporting you from launch through to your first hire, VAT registration, funding round, and beyond. Here is everything we cover.

Company formation and business setup

We register your limited company with Companies House, advise on the best share structure for your circumstances, and complete all HMRC registrations such as Corporation Tax, PAYE, and VAT where applicable.

Sole trader registration

We register you as sole trader with HMRC and help you understand your tax and National Insurance responsibilities. You will know what to set aside and when payments are due.

Payroll and PAYE

As soon as your startup hires its first employee or pays the director a salary above the National Insurance secondary threshold, you need a PAYE scheme. GoForma registers your business for PAYE, runs your payroll each month, submits Real Time Information reports to HMRC, and issues payslips for every employee and director. We also manage auto-enrolment pension duties as your team grows.

VAT registration and quarterly VAT returns

You must register for VAT if your taxable turnover exceeds £90,000 in a rolling 12-month period. You may also benefit from voluntary registration before this threshold, especially if your customers are VAT-registered businesses, as you can reclaim VAT on your costs.

GoForma advises on whether and when to register, helps you choose the right VAT scheme for your business, and files your quarterly VAT returns under Making Tax Digital rules with HMRC.

Annual accounts and Corporation Tax

Every UK limited company must file annual accounts with Companies House and a Corporation Tax return with HMRC. You must file accounts within nine months of your year end and submit your Corporation Tax return within 12 months.

We prepare and submit both, and review your accounts so you understand your tax position before any payment is due.

Self Assessment tax returns for founders

As a company director, you must file a Self Assessment tax return with HMRC every year to declare your salary, dividends, and any other personal income. GoForma prepares and files your Self Assessment return, calculates your tax liability, and gives you clear payment deadlines so you never face late filing penalties.

Director salary and dividend planning

Most limited company directors pay themselves a combination of salary and dividends to minimise their overall tax bill. GoForma reviews your position each year and tells you exactly how much to pay yourself, how to structure it, and when to process payments to stay tax-efficient and compliant.

SEIS and EIS for UK startups

The Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS) offer some of the most generous tax reliefs in the UK for early-stage investment. To use these schemes, your company must apply for HMRC advance assurance before taking investment.

GoForma prepares and submits SEIS and EIS advance assurance applications on your behalf, checks your company's eligibility, and ensures your compliance documentation are correct so your investors can claim their relief without issues.

R&D tax credits for startups

If your startup carries out research and development work, such as developing new software, processes, products, or scientific advances, you may be able to claim R&D tax credits from HMRC.

GoForma reviews your eligibility, identifies qualifying costs, and prepares your R&D claim as part of your annual accounts process. Many of our tech startup clients claim R&D credits each year, often recovering tens of thousands of pounds

Confirmation statements

GoForma prepares and files your Confirmation Statement with Companies House, making sure your company details stay accurate and up to date. We review your shareholder, director, and registered office information before submission, so nothing gets missed.

FreeAgent cloud accounting software

All GoForma startup accounting packages include full access to FreeAgent accounting software, one of the UK’s leading cloud accounting platforms. It gives you live bank feeds, instant invoicing, automatic expense categorisation, real-time tax estimates, and a mobile app so you can manage your finances from anywhere.

As a FreeAgent Platinum Partner, GoForma includes premium access in your monthly fee at no extra cost.

SEIS and EIS for UK Startups

If you plan to raise investment, the Seed Enterprise Investment Scheme (SEIS) and Enterprise Investment Scheme (EIS) can make your startup significantly more attractive to investors. Both schemes allow investors to claim substantial income tax relief on their investment but only if your company has applied for HMRC advance assurance before the investment is made.

What is SEIS?

SEIS stands for Seed Enterprise Investment Scheme. It is designed to help very early-stage UK companies attract investment by offering investors income tax relief of 50% on investments up to £200,000 per company per tax year. Investors can also claim Capital Gains Tax disposal relief on SEIS shares.

To qualify, your company must be:

  • Must carry out a new qualifying trade
  • Must be based in the UK
  • Must not be listed on a stock exchange or planning to become listed
  • Must not control another company (except qualifying subsidiaries)
  • Must not be controlled by another company

Your company and its subsidiaries must also:

  • Have gross assets under £350,000 at the time of the share issue
  • Not be part of a partnership
  • Have fewer than 25 employees at the time of the share issue

What is EIS?

EIS (Enterprise Investment Scheme) is available to slightly more established companies and offers investors 30% income tax relief on investments up to £1 million per year (or £2 million for knowledge-intensive companies). EIS has broader eligibility criteria than SEIS and can be used after a company exhausts its SEIS limit.

What is SEIS/EIS advance assurance?

Advance assurance is a confirmation from HMRC that your company is likely to qualify for SEIS or EIS investment.You apply for it before you take investment. Most sophisticated investors and angels will not invest in an SEIS-eligible company without advance assurance in place, as it protects their ability to claim tax relief.

GoForma prepares and submits advance assurance applications on your behalf. We review your company's structure, trading history, and proposed investment terms to check eligibility before we apply, so you are not surprised by a rejection.

How GoForma helps with SEIS and EIS

  • Assess whether your company qualifies for SEIS, EIS, or both
  • Prepare and submit your advance assurance application to HMRC
  • Advise on any structural changes needed to qualify
  • Prepare investor documentation and compliance statements
  • Issue SEIS3 and EIS3 certificates to investors after investment
  • Ensure ongoing compliance with HMRC's qualifying conditions

R&D Tax Credits for UK Startups

Research and Development (R&D) tax credits allow UK companies to reduce their Corporation Tax bill or receive a cash payment from HMRC for money spent on innovative work. For many tech and product-based startups, R&D tax credits are one of the most valuable ways to recover cash.

What qualifies as R&D for tax purposes?

HMRC defines R&D broadly. You do not need to run a formal research programme or work in a lab. If your startup is trying to advance knowledge or capability in science or technology, you may qualify.

Examples of qualifying activities include:

  • Developing new software, algorithms, or technical processes
  • Creating a new product that is not commercially available
  • Overcoming a technical uncertainty that experts in the field cannot easily resolve
  • Adapting existing technology to a new application in a non-obvious way

How much can a startup claim?

Under the merged R&D relief scheme from 1 April 2024, most companies can claim an additional 86% deduction on qualifying R&D costs, reducing their Corporation Tax bill. Loss-making SMEs that meet the RDEC criteria can also receive a taxable credit of 20% of qualifying expenditure from HMRC.

The amount you recover depends on your R&D spend, your tax position, and whether you have claimed before. GoForma has helped startup clients recover from a few thousand pounds to over £100,000 in R&D tax credits.

How GoForma handles R&D claims

We review your qualifying expenditure as part of your annual accounts process, prepare a detailed R&D report that meets HMRC requirements, and submit the claim with your Corporation Tax return. We also keep clear records of our methodology so your claim stands up to any HMRC enquiry.

Ready to Work With Startup Accountants Who Put Your Business First?

Starting a business is one of the most exciting things you will ever do. The right accountant makes that step smoother, safer and more profitable.

At GoForma, you work with qualified accountants for startups who understand the challenges new businesses face. Whether you are a sole trader or running a limited company, we give you clear advice, accurate figures and real support from day one.

Your finances matter. Your tax position matters. Getting this right from the start protects your business and builds strong foundations for the future.

At GoForma, we have had over thousand conversations with founders just like you. Some were at the very beginning,trying to decide whether to incorporate. Others were preparing for their first funding round. Some were switching from an accountant who was not responsive enough. All of them left knowing more about their business and their tax position than they did before.

Book your free consultation today and speak to a qualified Startup Accountant who will put your business first.