Your situation
Walk us through your business, how you bill, what you’re doing today, and what feels stuck.
Free · 20 minutes · No sales pitch
Book your free accounting consultation
Book a free 20-minute consultation with a GoForma ACCA or AAT qualified accountant. Get personalised advice on your tax obligations, limited company setup, or accounting needs — with no obligation and no sales pressure.
- Speak to a qualified accountant, not a salesperson
- Tailored advice on your structure, tax, and software
- Walk-through of switching from your current accountant
- No commitment — we’ll only quote if it’s the right fit
203 reviews · ACCA & AAT qualified · 600+ consultations booked
Trusted by UK founders since 2018
203 5-star reviews
ACCA & AAT qualified
Fixed monthly fees
Free company switching
What we’ll cover
A focused 20 minutes — no sales pitch
Every consultation is run by an ACCA or AAT qualified accountant. We’ll look at your situation and give you honest answers — even if the answer is that you don’t need an accountant yet.
Tax & structure
We’ll talk through limited company vs sole trader, VAT, IR35, dividends — whatever’s relevant.
Switching, only if it fits
If GoForma is a good fit, we’ll walk through the switch. If not, we’ll tell you who is.
What is the free accounting consultation?
Our free 20-minute consultation gives you direct access to a specialist UK accountant, at no cost and with no obligation. It is designed to help you make confident decisions about your finances, whether you are starting a business, considering a company structure change, or thinking about switching accountants.
What we can cover
- Which business structure suits you: Limited Company vs. Sole Trader
- VAT registration and your options
- Take-home pay and tax efficiency
- End of year accounts and company filing requirements
- General tax queries
- Switching to GoForma from your current accountant
How to book
Click the button below to get started. You will be asked a few details about your business and industry, then choose your preferred time on our Calendly booking page. Calls take place by phone or Google Meet, whichever suits you best.
What to expect
Your consultation is a genuine, no-obligation conversation with one of our accountants. We focus on understanding your situation and giving you practical, clear answers. We do not use the call as a sales pitch.
We may need to cancel a booking if we cannot assist with your specific query. This applies where your question relates to non-UK tax advice, if you are based outside the UK, or if you have a history of missed appointments.
Calls with GoForma may be recorded for quality and training purposes.
Frequently asked questions
Is the consultation really free? What's the catch?
It's genuinely free with no commitment and no card details required. We offer the call because a 20-minute conversation is the fastest way to find out if we're a fit. We only quote if your situation matches what our packages cover — if not, we'll tell you who's better suited.
Who will I be speaking to?
An ACCA or AAT qualified accountant on our team — not a salesperson or call centre. You'll see the available accountants on the Calendly booking page and can pick a time that suits.
How long is the call and what will we cover?
20 minutes by default. We'll walk through your business setup, your income sources, your tax position and where you feel stuck. We can also cover whether limited company or sole trader is right for you, VAT, IR35, and what switching from another accountant looks like.
Will I be pressured to sign up?
No. Every consultation is run as a no-sales-pitch conversation. If GoForma is a fit, we'll explain the package that matches your needs and email you a quote you can take away. If we're not a fit, we'll be honest about that.
Do I need to prepare anything in advance?
Nothing essential. It helps if you know roughly your annual income, whether you're already VAT-registered, and your accountant situation today (sole trader, limited company, or already with another accountant). If you don't know any of that, the call is exactly where we figure it out.
Is the call by phone or video?
Whichever suits you. We default to Google Meet so we can share a screen if helpful, but if you'd prefer a phone call just say so when booking and we'll switch.
What if I'm based outside the UK or need non-UK tax advice?
We specialise in UK tax for UK companies and UK-resident sole traders, including non-UK-resident directors of UK companies. If your question is about non-UK personal tax we may not be able to help, and we'll cancel the booking with notice so you can find a specialist.
Can I have a consultation about switching accountants?
Yes — this is one of the most common reasons people book. We'll walk through what switching to GoForma involves (we handle the handover from your current accountant for free), confirm there's no break in filings, and explain the package that fits your business size and structure.
What happens after the call?
If you'd like to sign up, we email you a tailored quote and a sign-up link. You pick a start date, complete a short onboarding form, and we're live within 48 hours. If you'd like to think it over, you can come back at any time — no follow-up sales emails.
Can a freelancer or contractor benefit from this?
Yes. Most of our consultations are with freelancers, contractors, consultants and small limited-company directors. We support sole traders from £22/month and limited companies from £44/month, so there's a fit at most stages.